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Jamie King
Born1972 (age 46–47)
Verona, Wisconsin, U.S.[1]
ResidenceBeverly Hills, California, U.S.
OccupationCreative director, choreographer, writer, producer
AgentMcDonald Selznick Associates[2][3]

Jamie King (born 1972)[4] is an American creative director, choreographer, and producer whose work directing concert tours for pop stars has grossed over two billion dollars.[2]


  • 1 Early career
  • 2 Fitness ventures
  • 3 Cirque du Soleil, Super Bowl, and Q'Viva
  • 4 Tours
  • 5 References
  • 6 External links

Early career[edit]

King started his career in entertainment as a dancer. He went on tour with Michael Jackson on his Dangerous World Tour in 1992.[1] Afterward he worked as a director and choreographer in Prince's Glam Slam West nightclub in Los Angeles.[1] While at Glam Slam West, King created a new show every week using songs that Prince was unable to commercially release due to legal obligations to Warner Bros. Records. It was during this time that King learned staging.[1] After seeing a performance by Prince at the American Music Awards of 1995 (that King directed and choreographed), Madonna called King to talk about the two of them working together.[1] The first time they worked together was when he choreographed her 1995 music video "Human Nature".[4]

Fitness ventures[edit]

In 2004, King teamed up with Nike to create the Nike Rockstar Workout for use in Crunch Fitness gyms across the United States.[5] In 2007, he released his Rock Your Body fitness DVD which sold 100,000 copies.[5]

Cirque du Soleil, Super Bowl, and Q'Viva[edit]

In 2011 King wrote and directed a touring show by Cirque du Soleil dedicated to Michael Jackson called Michael Jackson: The Immortal World Tour.[6] In 2012, he co-created the boy band IM5 with Perez Hilton and Simon Fuller[3][7] and directed Madonna's Super Bowl XLVI halftime performance. This performance marked the third time he appeared at Super Bowl for work. His first appearance was in 1993 as a dancer in Michael Jackson's performance at Super Bowl XXVII.[3] He returned in 1996 as a choreographer for Diana Ross' performance at Super Bowl XXX.

Also in 2012, he produced the Latin-themed entertainment show Q'Viva! The Chosen with Simon Fuller, Marc Anthony, and Jennifer Lopez.[8] The show was King's first experience working in television rather than stage;[8] however, the singers, instrumentalists, and dancers scouted from the show did give a one-time sold-out performance at the Mandalay Bay Events Center which King also directed.[3] King was the producer for Madonna's 2012 MDNA Tour which marked the first time since Madonna's 2001 Drowned World Tour that he had not been her tour's creative director.[9]

In 2013, King directed another Cirque Du Soleil Michael Jackson-themed show called Michael Jackson: One.[10] Unlike the touring show Immortal, Michael Jackson: One is a resident stage show housed at the Mandalay Bay Resort and Casino. Later in the year, King was the creative director for the third season of The X Factor.[11]

In 2014, King directed Bruno Mars' Super Bowl XLVIII halftime performance which marked the fourth time he had appeared at Super Bowl for work.[11]


King was the director for the following tours/productions:

  • 1996: Take Me Higher: A Celebration of 30 years of the Super Bowl halftime show - Diana Ross[3]
  • 1999-2000: Livin' la Vida Loca Tour – Ricky Martin
  • 2000-2001: Oops!... I Did It Again World Tour – Britney Spears
  • 2001: Drowned World Tour – Madonna
  • 2003: Stripped World Tour – Christina Aguilera[1]
  • 2004: Re-Invention World Tour – Madonna
  • 2006: Confessions Tour – Madonna
  • 2006-2007: Rain's Coming World Tour – Rain
  • 2006-2007: Back to Basics Tour – Christina Aguilera
  • 2007: Ricky Martin Live: Black and White Tour – Ricky Martin
  • 2007-2008: The Return of the Spice Girls – Spice Girls
  • 2008: The Best Damn Tour – Avril Lavigne
  • 2008-2009: Taking Chances World Tour – Celine Dion
  • 2008: Hard Candy Promo Tour – Madonna
  • 2008-2009: Sticky & Sweet Tour – Madonna
  • 2009: The Circus Starring Britney Spears[12] – Britney Spears
  • 2010: Last Girl on Earth Tour – Rihanna
  • 2011: Loud Tour – Rihanna
  • 2011: Femme Fatale Tour – Britney Spears
  • 2011: Michael Jackson: The Immortal World Tour[13] – Cirque du Soleil
  • 2012: ¡Q'Viva! The Chosen Live[14] – Realty Show: Los Angeles, Las Vegas & Tour of Latin America
  • 2012: Super Bowl XLVI halftime show[15] – Madonna
  • 2012: Dance Again World Tour - Jennifer Lopez
  • 2012: Summer Tour 2012 - Jennifer Lopez and Enrique Iglesias
  • 2013: Michael Jackson: One – Cirque du Soleil[10]
  • 2014: Super Bowl XLVIII Halftime Show – Bruno Mars
  • 2014-2015: Japan Dome Tour "X" – Big Bang
  • 2015: Rebel Heart Tour - Madonna
  • 2018: Liberation Tour - Christina Aguilera